Orange and Black, Unleashed! It’s the bold, new look of ΒιΆΉΙη Athletics.
August 1, 2019
The ΒιΆΉΙη Department of Athletics launched a new logo system, which was officially released Thursday.
Tech gets an updated , which has been the official mascot of the university since 1952, and a robust logo set that features the addition of a full-body Warrior, an updated I-Tech logo, a stand-alone shield option, new word marks, fonts for print and web, and other options to fit the news of Techβs 27 varsity sports.
βWe are ecstatic to unveil our new marks for athletics as student-athletes begin to report back to campus for fall practice,β said Tyler Stevenson, Sports Information Director. βWe think the new Warrior, along with the rest of the marks, promotes a strong and dynamic athletics department that will give us a clear and recognizable brand and sets us apart not only in the Wolverine-Hoosier Athletic Conference (WHAC) and NAIA, but across all levels of collegiate athletics.β
The change will be rolled out over the next year, as numerous teams will use the new marks on competition gear while all teams will have practice and team gear with the updated logos. ΒιΆΉΙηβs athletics website, , and social media accounts, will also feature the updated marks while other changes, such as updating logos in competition spaces, will happen as a rolling change over time.
βIβd like to thank our marketing team for their help in navigating this venture and getting us at this destination,β Stevenson noted. βWith the launch of the βGo For ITβ initiative last year and the charge to give ΒιΆΉΙη and clear and recognizable brand, we could not be happier with how the athletics redesign went. This is an evolution of the Warrior and having the marks connect and build upon one another is something we think will help differentiate us from the competition.β